Search Engine Optimisation is big business in IT. It’s just a pity it’s become so intrusive.
It used to be this simple
(Photo from SMBSEO.com)
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Can I have your attention please? I apologise in
advance, but I am about to abuse my position as a software tester. No,
I’m not going to sell confidential client information to Russian spies
or anything like that, but I am nonetheless going to misuse this blog to
further my personal interests outside of my job. All right. Are you
ready? Let’s do a countdown and get this over with. 5 … 4 … 3 … 2 … 1 …
Actually,
you needn’t click there if you don’t want to. I’m not too fussed either
way. For those who didn’t bother clicking, that was a link to my web
site on play writing, which is what I do in my alternate life. I don’t
care too much whether you view it – seriously, there can’t be that many
people with interests in both software testing and theatre in the
vicinity of Durham – but that’s not the purpose of the link. The purpose
of the link is for Google and other search engines to know it’s there.
Because the more links Google finds to your page, the higher it gets up
the page rankings.